DIABLO IMMORTAL™
Web-based Mixed Reality experience that gave gaming fans the opportunity to explore Westmarch in WebVR.
Aircards in Partnership with TripleClix
Diablo Immortal™ is a brand-new mobile game from Blizzard Entertainment - a genre-defining action role playing game series set between the events of Diablo® II: Lord of Destruction® and Diablo III®.
Immersive WebVR Portal
Users could activate the experience simply by using their smartphone device and mobile web browser. Interactive hotspots give users the chance to learn more about the game, as well as the option to wear a set of in-game armour using Web-based Augmented Reality (WebAR).
Immersive Web Technology
The immersive portal environment was created by our team using references from the mobile game, which were then optimised for use in a mobile web browser. This style of WebXR portal experience is a highly engaging way to interact with fans and provide the opportunity to get closer to the storyline before the game release.
Key features
360-Degree Video
Users were immersed into the fiery scene of the Westmarch in 360 degrees
Wear In-Game Armor
Using AR face filter functionality, users could virtually try-on digital armour from the game!
Performance statistics
Dwell Time
1m 57s
avg experience dwell time
Click-Through Rate
30%
avg CTR
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