LUSH SNOW FAIRY
Working with Aircards, LUSH provided their audience with the unique opportunity to immerse themselves fully in the world of the Snow Fairy this Holiday season.
Client | Lush
The LUSH “Snow Fairy” WebAR campaign featured three unique experiences; a personalised gifting flow; a Holiday-themed face filter and a fully immersive portal environment.
Cross-Channel Power
Leveraging the cross-channel power of Web-based Augmented Reality, the experience was distributed as both an in-store retail experience and across a variety of online channels. Each unique experience featured a connection to the next, delivering a fully immersive journey through snow-laden forests and into the enchanted world of the Snow Fairy.
LUSH Headlines
LUSH made headlines this year for taking the decision to step back from major social media platforms. The immersive Snow Fairy experience provided an opportunity for digital brand engagement which isn’t reliant on social media. In collaboration with Aircards, the LUSH team showed considerable innovation in bringing the experience to life for their audience using WebAR.
Key features
Custom 3D Environments
Custom designed virtual environments which enabled users to step inside the Snow Fairy world
Interactive Touch Points
Positioned throughout the experience, interactive touch points enabled users to learn more about the product and take advantage of interactive feature
Performance statistics
Outstanding Click-through Rate:
18%
CTR
Engaging Experience:
4 min+
avg time in experience
Innovative immersive experiences from the market-leading creative production agency, including WebAR/VR, Immersive Worlds, Gaming, Experiential & more
