Thoughts, news and breakthroughs from the studio floor

The way brands connet with their audience is changing fast, and digital alone isn't enough anymore. Audiences want to feel something real, they want to step into a story, not just scroll past it. That's why experiential agencies are leading the charge, blending physical environments with immersive technology to create genuine, emotional connections between consumers and brands.

We're excited to share that Peter Wade, former Global Chief Financial Officer of EssenceMediacom, has joined Aircards as our new Chief Financial Officer.This appointment marks a significant milestone for business. It comes at a pivotal time, following our recent strategic growth investment from Foresight Group, and sets us up for a new phase of scale and global expansion.

Aircards, the multi-award-winning global immersive studio, has secured a £3.0 million growth capital investment from Foresight Group.

Immersive brand experiences are fast becoming the next big thing in brand marketing.

AR Magic Mirrors are interactive displays that use augmented reality to overlay digital images onto a real-time reflection of the user.

Aircards, a leading global production studio specializing in immersive storytelling partnered with Bandit Wines to unveil the world's first AR Connected Pack experience utilizing Snap's latest web-bas