WebAR In Mobile Augmented Reality

WebAR In Mobile Augmented Reality 

Mobile augmented reality is still relatively new technology, however, it has already attracted a significant amount of interest and enthusiasm. 

Technology On The Go

People more than ever are on the go and while they are, they carry technology with them like smartphones and so, mobile augmented reality is growing in popularity as it can be used anytime, anyplace, with technology that is considered mobile. Mobile augmented reality is augmented reality that can be taken with you wherever you go as it fits in your pocket and will operate wherever you are, even when you are walking. 

The concept of mobile augmented reality and overlaying digital objects onto the real world to be viewed through your smartphone is impressive and the way it is being utilised in different industries is continuously improving and evolving. 

The Mobile Augmented Reality Sensation That Is Pokémon GO

The most infamous application of mobile augmented reality is Pokémon GO, resulting in people of all ages to take to the streets and catch that Pokémon! Despite the game now being a few years old, many other brands and games have joined the mobile augmented reality revolution, pushing and evolving the technology to the next level. 

Breaking Mobile Augmented Reality Barriers

One of the barriers that made mobile augmented reality more difficult to use was the need to download an app to access the AR experience, known as mobile augmented reality app. However, in recent developments, the future of mobile augmented reality is WebAR. WebAR is the key to unlocking mobile augmented reality ‘s true potential, it has unlimited possibilities and is growing in popularity.   

Hassle Free Mobile Augmented Reality

Until recently, the user has had to download a specific app to launch the mobile augmented reality. The use of WebAR removes the hassle of having to download an app and now, the user can simply access mobile augmented reality through their web browser, significantly increasing their brand reach and growth significantly. 

But what does WebAR mean?

Well the use of WebAR means that the use of mobile augmented reality is app-less. Mobile augmented reality through WebAR is experienced through the native web browser to allow it to work across a multitude of platforms, devices and mobile OS. By removing the need to search and download an app it reduces the number of steps a user has to to between awareness and experience, which is vital when you consider how smooth you want your users first experience to be, meaning less frustration and more fun. The reduction in awareness to experience increases quality.

By implementing mobile augmented reality, specifically WebAR, into your into your brand or business, you can open up great new opportunities.

If you’d like to find out more about how WebAR and mobile augmented reality can be implemented into your business, get in touch with us today. 

At Aircards, we are passionate about creating an immersive mobile augmented reality experience for your customers. Aircards will transform your business and help you embrace the future.