Aircards, a leading provider of Web-based Augmented Reality and Virtual Reality experiences, has released details of their launch of an immersive mobile experience for Disneyland Paris in partnership with Yahoo RYOT Studio. The experience, which features cutting-edge Web-based Augmented Reality and 360-degree Virtual Scene technologies, has been designed to promote the park's attractions and ticket purchasing, and was met with rave reviews from visitors.
The Web-based Augmented Reality features in the experience include a floating 3D star, which visitors can interact with and touch to reveal the portal opening within their own environment. The 360-degree virtual reality scene interior featured different Disneyland Paris video content, including footage of the park's iconic attractions.
Aircards' innovative approach to immersive technology was instrumental in bringing the Disneyland Paris experience to life. By using the latest Web-based AR and VR technologies from 8th Wall, Aircards was able to create an experience that is both engaging and interactive, allowing visitors to discover the park's attractions in a whole new way.
Immersive experiences are becoming increasingly popular in consumer marketing, as they allow brands to create a more engaging and memorable experience for their customers. By using AR and VR technologies, brands can create experiences that are more personal and interactive, leading to increased engagement and sales.
For more information about Aircards and their past project work within the immersive AR and VR space, head over to the case studies section of the website.